Email Metrics – Synergy5280

A Strategy to Reactivate Inactive Subscribers on Your Email List

Author: synergy5280 May 22, 2012

Last month, I discussed ten ways to lower spam complaint rates for your email campaigns. Today, I’m going to outline specific steps you can take to reactivate or suppress inactive subscribers. At first blush, you might think housekeeping like this…
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Email Deliverability, Email Marketing, Email Metrics

Email Reactivation, List Acquisition

Ten Ways to Lower Spam Complaint Rates for Your Email Campaigns

Author: synergy5280 April 12, 2012

Originally published in collaboration with Teradata on the Teradata blog. Research continues to show that email remains a cost-effective and efficient strategy to engage with customers and drive purchases. However, in order to be successful, you need to create messages…
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Email Deliverability, Email Marketing, Email Metrics

Email Campaign Metrics, Email Deliverability, Email Marketing